By Gary Cutrer
Published August 2011
Benny Cox, recognized by any sheep and goat producer who has bought or sold animals through Producers Livestock Auction as the guy in the know about the sheep and goat business in West Texas, has worked for the auction company for more than 40 years.
“My dad liked farming and along with that came livestock. We ran cattle. I just got in to this field and never left,” he said.
Now nearing the age of 60, Cox was in high school when he started feeding and helping to receive animals at Producers. Back then, in the 1960s, Producers was selling 15,000 to 20,000 head of sheep and goats a week, or about 600,000 to 800,000 head a year. They were running 220,000 to 260,000 cattle a year through the auction ring. These days, in average non-drought years, they will sell a little more than 300,000 sheep and goats and around 100,000 head of cattle in a year’s time, he said.
Cox attended Angelo State University, all the while working at Producers. He graduated from ASU in 1975 with an agriculture business degree.
“When I graduated the oil field was really hot,” Cox said, and he considered changing careers. “But I decided to stay here, and I haven’t had any regrets.”










